It was the company credited with swinging those swing states for Combover Crybaby Donald Trump. Its technology was also credited with swinging the Brexit referendum. But then Cambridge Analytica downplayed its role, and the Leave EU gang, who had been so keen to talk up its presence, also decided they weren’t involved, really. But now Cambridge Analytica is back in the news, and for all the wrong reasons.
The company has had its Facebook presence suspended, which may raise a few eyebrows. Why should a social media provider pull the presence of a company that does nothing more than analyse data? Ah well. After telling “We have suspended Cambridge Analytica from our platform for a clear violation our policies. They cannot buy ads or administer its clients' pages”, the man from Facebook spelled it out.
“They certified deleting user data they received from an app developer in 2015 but we have since learned that not all of it may have been removed. This is a clear violation of our policies and terms of service … we are still looking into these issues so will share more as we get deeper”. It’s a data breach. And it’s a serious one.
Facebook’s official statement explains “In 2015, we learned that a psychology professor at the University of Cambridge named Dr. Aleksandr Kogan lied to us and violated our Platform Policies by passing data from an app that was using Facebook Login to SCL/Cambridge Analytica … Kogan requested and gained access to information from people after they chose to download his app. Approximately 270k people downloaded the app”.
And what was that information? “In so doing, they gave their consent for Kogan to access information such as the city they set on their profile, or content they had liked, as well as more limited information about friends who had their privacy settings set to allow it”.
So what action was taken when this was discovered? “By passing information on to a third party, including SCL/Cambridge Analytica … he violated our platform policies. When we learned of this violation in 2015, we removed his app from Facebook and demanded certifications from Kogan and all parties he had given data to that the information had been destroyed. Cambridge Analytica, Kogan … certified to us that they destroyed the data”.
There may be trouble ahead ...
Except CA did not delete all that data. And for anyone still shrugging shoulders and responding “so what?”, both the Brexit referendum and the US Presidential Election came the year after Facebook discovered the violation, and CA said they’d deleted the info.
... and someone will be facing the music very soon
So the not-actually-deleted data was still there during those campaigns. That, folks, is why this discovery matters, why it is a big story, and why you should be concerned. And just how big a story we will find out very soon. How that might occur cannot be told at present, but Carole Cadwalladr of the Observer has mused “Waking up to the news that Facebook has suspended Cambridge Analytica today? TWO YEARS after it discovered massive data breach? Wondering why now? Answers coming soon”.
Ms Cadwalladr’s paper comes out tomorrow. I’ll just leave that one there.
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