The films were screened in a makeshift theatre inside Jeddah's state-run cultural centre, which authorities equipped with a projector, a red carpet and a popcorn machine
Source/Credit: The New Arab
By Al Arabay | January 17, 2018
The Emoji Movie became the first film ever to be publicly screened in Saudi Arabia, ahead of the lifting of the decades-long cinema ban as part of Vision 2030.
Ahead of the official lifting of the ban in March, that will see the opening of the kingdom's first public cinema, Saudi film-lovers were treated to a showing of two family-favourite comedies on Saturday, The Emoji Movie as well as Captain Underpants: The First Epic Movie in a double bill.
It comes as little surprise that the social-media-centred film following the 'meh' Emoji who longs to have more emotions than the one he has been assigned, was the first to be shown.
Saudis are well-known social media friends, professing one of the highest proportions of Twitter users on the planet.
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