How Spurs will get to the next level

For Tottenham to improve and take the leap to the next level, we have to increase our commercial income to be able to pay the wages of the top players that the fans want and whinge tirelessly that they don't get.

The reality, whether you choose to ignore it or not, is that wages win trophies, there has been a direct correlation between the two for the past 26 years. The Premier League has been won once only by a team with a lower wage bill than the four richest clubs in the Premier League.

Why are they the richest clubs, because they have been playing in the UEFA Champions League almost exclusively so have grown a following and grown commercial appeal.

That is the barrier we must now break, to break the commercial barrier, to break the wages barrier, to break the multiple trophy barrier, to go to the next level.

Man U Commercial Income £276m
Man C Commercial Income £218m
Liverpool Commercial Income £136m
Chelsea Commercial Income £133m
Arsenal Commercial Income £117m
SPURS Commercial Income £76m
West Ham Commercial Income £35m
Everton Commercial Income £27m

Factor in Arsenal, Man U, Man City already have large stadiums paid for and getting income from.

If we look at the increase in revenue, and bear in mind this is the season before last. we beat our rivals and started to close the gap.

SPURS Increased Income £97m
Arsenal Increased Income £72m
Man U Increased Income £66m
Liverpool Increased Income £62m
Man C Increased Income £62m

Fans shout TV money, but every club got TV money and the figures show we only closed the gap by £25m - £35m on our rivals. The stadium will make a difference, going further in the UEFA Champions League will make a difference to TV money.

Continued participation in the Champions League will increase commercial revenue, but we also have a stadium that can host other events to bring in money, we have a 10-year NFL deal which we hope results in us hosting a London-based franchise team.

Thus the stadium has been planned for the future, it has been planned to try and maximise year-round revenue, which will help make up that commercial revenue deficit.

The club is being built to compete at the top table with comparable finances so we can stay at the top table.

Why some fans want to jeopardise that, why they want Levy out because he has a clear vision and plan of our future, where we need to be and how to get there is a mystery. Clearly, they do not want sustained success and don't know how it is achieved.

Yet another guy on Twitter starts talking about Spurs not having a professional business approach simply because we haven't bought anyone, but as soon as someone mentions Joe Lewis his true colours come out.

He is jealous of sugar daddy owners and believes someone should simply spend their money on us. He seems to forget it is Joe Lewis's money, not Spurs money and he can do with it what he likes.

So much for the professional business approach rubbish being spouted. Typical of the anti-Levy followers.

I want lots of trophies and the way Daniel Levy is going about building this club is what he is after achieving.

The spend and hope approach of the anti-Levy crowd has been shown time and time again to be the route to disaster, it couple cripple this club for the next 10 years at least, returning us to 6th place with the financial noose of a stadium to pay for without the income to do it and compete in the transfer market.

Building the club is best left in the hands of people who know how to do it. We have gone from 11th/12th to 2nd/3rd and are still improving, the players we have are still improving, something people seem to forget.

Onward and upward.

How Spurs will get to the next level

How Spurs will get to the next level

COYS

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