Promoting VALIANT in 1962

Here's how the first issue of Valiant was advertised to readers, in a full page ad in Knockout dated 6th October 1962. This was definitely a case of Fleetway bringing in new comics to replace the old, as Knockout merged into Valiant the following year. 

Valiant enjoyed a long, healthy run, absorbing Smash!, TV21, and Lion along the way until it eventually merged into Battle in 1976. By then, the "NEW, EXCTING, DIFFERENT" Valiant had itself become old fashioned (despite a valiant attempt at a revamp, pardon the pun) and it was time for the grittier new comics such as Action and 2000AD to take over.

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