Earnest Ice Cream Admits Teaming Up With Uber Was A Massive Mistake


In case you haven’t heard, Vancouver’s in the midst of the biggest ice cream scandal since Bella Gelateria abruptly closed their doors a few weeks ago.

What was supposed to be a joyous day full of free ice cream from Uber, has turned into a day of public outrage due to shortages of Earnest Ice Cream’s delicious cold bars.

Yesterday, Uber announced it would be offering two free Earnest Ice Cream sandwiches to anyone in Vancouver using the ride sharing service’s app during an allotted timeframe beginning this morning – but supplies were low, and people’s spirits were even lower.

It seems the shortage has not only created negative feedback for Uber, but also for the ice cream providers themselves, Earnest Ice Cream. 
So much so, it seems, that the beloved local purveyor took to social media to apologize for making “a mistake.”



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